Branding / Website

Harriss & Covington

Innovation helped save a textile company from globalization. We turned it into their brand promise.

Harriss & Covington was founded in 1920 in High Point, North Carolina, the textile capital of the South until globalization decimated the industry. Harriss & Covington was an exception, surviving by challenging conventional thinking and risking it all to invest in their innovative thinking. Major brands like SmartWool and fashion niche brands like Ace & Everett took notice. When fifth generation owners reached out to us to up-fit their brand, we knew just how to position them.

Instead of selling an idea, solve the problem.

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